DENIM LEADERSHIP

THE SUPREMACY OF LOOSE JEANS

BAGGY DAD FOR HER & 568™ STAY LOOSE FOR HIM

There's no denying it, perfect for all body types, genders and styles, loose jeans are back and are the new wardrobe essential. Inspired by the 90's and 00's, we've used the latest design technologies and, in a casual way, but without ever losing quality, we've reinvented the baggy jeans and loose fits. Among the main trends of this spring-summer are the Levi's® Baggy Dad, Baggy Dad Utility Pants and Baggy Dad Wide Leg for her. As for him we present the Levi's® 568 Stay Loose, Stay Loose Pleated Crop and 468™ Stay Loose Shorts.

BAGGY JEANS FOR HER

The Baggy Dad family is made up of several new models, which are available in traditional denim and 100% cotton, but also in lighter and fresher versions of lightweight denim, perfect for summer and hot days.

With a loose, straight cut, the Baggy Dad are a traditional, modern, and laid-back baggy jeans. The Baggy Dad Wide Leg, with its waist clip and wider leg cut, are a bolder and more feminine take on style. With a strong workwear inspiration and an urban style, the Baggy Dad Utility and Baggy Dad Cargo are ultra-popular among the new generations of trend-setters.

LOOSE FITS FOR HIM

Among the wide collection of loose fits for men stand out the 568™ Stay Loose and the 568™ Stay Loose Pleated Crop, also available in traditional denim and lightweight denim. There's also the Levi's® 468™ Stay Loose Shorts, which end above the knee and, thanks to their refined and comfortable cut, promise to be one of this summer's most worn pieces. Reinvented, this new line of loose fits lives up to its good name and promises to be the talk of the town now and in the upcoming seasons.

Under the lens of @TIAGOBPESTANA, a new generation Portuguese fashion photographer, known for his portraits and photos of national and international artists, we photographed three national Y2K talents, to show what the spring/summer'24 collection has to offer and how to wear our new loose jeans models.

To present the new loose fits proposals, we teamed up with @CONTRACOUTURA, the Portuguese platform that is a reference for fashion, music, art and young, contemporary and alternative culture.

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